Renaissance Personnel Group has been providing staffing services in the Phoenix area since 1994.
Target audience – their target audience both clients and job seekers in the Phoenix area. Their clients range from business owners and CEOs to directors of IT, CIOs, CTOs to HR managers and executive assistants.
75% of their business are temporary works - office and clerical support, but they also place IT professionals.
They are looking to rebrand themselves - to be the Cadillac or Nordstroms of the staffing industry. High-level, contemporary, personable/friendly.
Renaissance Personnel Group would like to move away from their current colors of blue and orange, but are open to new options for these colors.
From a branding/personality standpoint, they like the following:
http://citystaffing.com/ (they like the orange on this site)
They are moving into a new office space and have selected paint colors in creams, puttys and cognac - could possible incorporate these into the logo as well.