Our brand tone: trendy, fun, young, high-end, low price
Our logo feel/theme: The logo should be simple, fun, and trendy. It might have a tropical theme to it (palm trees, sand, beaches, oasis, treasure, etc.). Above all, the logo should not appear too busy.
Our company/what we do: Sell goods for less than average in-store retail prices. Our product offering includes a wide range of retail goods, excluding clothes, electronics, and perishables.
Our target audience: Women (primarily) ages 18-35. We are not singularly targeting women, but it represents a majority of our customer base. Our customer base could be compared to the "etsy" shopper.
Additional instructions: We need a clean logo that CLEARLY depicts who we are and catches the eye with a pop of color(s), but not too many and generally neutral, such as teals, greens, blues, yellows, etc. We would prefer to stay away from using initials in order to keep our brand identity clear. Sans serif fonts are preferred, but we are open to other styles and would really like to see a variety of ways we can use text in an interesting way. We need a logo that has a feminine feel without being over the top.
An ideal logo would incorporate elements of online shopping WITHOUT explicitly using a shopping cart, dollar signs, etc. imagery in the illustration. Don't be afraid to play with incorporating the design with the text as well.