Mason Park will be an online destination for shoppers to discover, learn, and shop unique boutique stores, neighborhoods, and cities.
Our vision is Mason Park will resonate with consumers as a go-to shopping destination for unique finds, similar to famous neighborhoods in various cities around the world. We would like the brand to develop into it's own personality.
Our target audience will be adults aged 25+, initially more female, tech savvy, and style aware. Our initial focus will be for those shopping for fashion.
The Mason Park brand will be modern with an attainable prestige feel. Ie. upscale feel but not luxury. We want Mason Park to be an enjoyable, exciting, and desirable destination for our visitors.