We are launching a new retail convenience store that will showcase a variety of daily products.
The benchmark business to look at around the world would be - 7/11, Lawson, Family Mart, Circle K, Tesco Express. (Not grocers, hyper marts or supermarkets)
We have a goal of opening 10-20 stores, so the logo needs to be legible, easily recognizable and modern.
We are from Malaysia and although the stores around the world have a variety of products, the equivalent convenience stores here are NOT of that standard. They are very basic and only the bigger hypermarkets offer variety.
We believe we can take the same products already available in hypermarkets and offer them in smaller stores throughout the state.