The Tram Car Bar, a restored 70’s era Squaw Valley tram cabin, will make its home on the Olympic House deck, serving drinks as the Aerial Tram soars overhead. Skiers and riders can duck in for a “Backscratcher” cocktail, a spicy take on the Moscow mule named for a favorite ski trick of the 70’s hot-dogging days. The 7,000-pound silver tram cabin is a nod to Squaw Valley’s storied past—the original logos and unique shape of the cabin will be the ideal après-ski photo op with the iconic Tram Face in the background. Tram Car Bar will serve Pabst Blue Ribbon on draft, wine, bubbles and other vodka cocktails, with a daily happy hour 3-4 pm.
Need: A logo and word mark for use on signage, merchandise, etc. Transparent background.
Direction: Retro and playful. We want to honor our history. Our historic logos are pretty silly ("we care" and bright purple) so we are having fun with using those (round table tops with "We Care"). The Tram Car was manufactured in Switzerland, so that is part of it's heritage. You can decide whether that fits into the design or not. Please reference photos of the tram cabin for color and style direction (silver, purple). The cabin is being refurbished but will still essentially look as it does in the photos. We are also interested in using the silhouette of the tram in the logo too (see tram cabin and historic shots).