This project for GoDaddy is a “Logo Retrograde,” a creative exercise to imagine what our logo might have looked like through time if our company was 100 years old, not just 15. Our current and past logo are included in the "logo example file" along with samples from popular brands that have evolved over the past decade.
"This is not a project to change our logo going forward, it's a thought experiment about what our logo might have looked like (and evolved) if we were a much older company. It will be used for an internal program.
As such, the goal isn't just one retrograded logo, but a series that devolve from our current one to old-timey. The ideal submission would be multiple variants that show an evolution through different graphic design movements over the past century. It doesn't necessarily have to be as granular as 1 per decade (as reflected in the eps template) but it would be nice to see a string that looks like it could have evolved into our current logo.
Here's an EPS template with our current and previous logos to start with:
This file is also included in "attached files."