All these designs so far are emphasising the K - can anyone come up with a design that focuses on another aspect of the brief such as the social or being playful?
Emphasis on fun and playfulness - maybe a handdrawn effect?
Target audience: people who love to shop, familiar with apps, have a Galaxy or iPhone.
Brand Promise: Empowering shoppers. A new way to share deals and
Key ideas/concepts: Shopping. Sharing. Social. Friends. Word of Mouth. Idea of CO - sharing is key here
Personality: friendly, smart, down-to-earth and a bit cool (not serious, business-like, tacky).
Introducing Kowallet, a new and fairer way to benefit from the patronage we show to real world stores and the recommendations we make to our friends.
The new bit is that you get cash for your loyalty and word of mouth - not points.
The old bit. You use a regular credit card to do your shopping (no change there).
The really cool bit. Your manage everything via your smartphone with our mobile app. The app shows you: how much cash you’ve made, makes it easy to share recommendations with your network, get recommendations, see hot new deals and share your cash with your friends.
With Kowallet, whether you’re a shopper or a vendor – everyone wins.
Ideal result will:
Stand out from the crowd (see competitor logo slide at the end of the attachment - )
Be simple and easy to remember.
Will look great in an app store and on shop window or credit card!
Work on mobile and website and also in real world (stores, POS) and credit card.
Fit well with our app