This is a new company that is geared towards helping the general population safely manage their own finances and investments online.
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Our company is targeted to retail clients (for example "mom and dad" or "grandma and grandpa"), who have been 'burned' by Wall Street, and are looking for a safe way to invest and manage their own money.
We want the logo to be welcoming, clean, simplistic, light and comforting, and absolutely memorable. We compete directly against http://www.mint.com, but we have a different offering entirely (but similar in some regards). THE LOGO SHOULD BE DESIGNED WITH A MIND TO IT BEING AN APP LOGO AS WELL