Needs for :
now : social media page, business plan cover, presentation to investors, bank
later : website, stickers, business card, signs, merchandising (t-shirt)
If it d be only for kids, the mascot, cartoon style could have been ok, but we want our message to be heard by a wide range of customers, i still hesitate between a very stylish, minimalist and abstract logo and a logo a bit more "fun" colorfull, a bit cartoonish !
2 options for the design :
- lettermark : if we can see/understand the wave and the mountains in the writing
- combination mark : letters plus logo above or sideways or around or inside…
double meaning would be nice with wave and mountains ? like those example : https://mayvendev.com/blog/50-fanta…ever-logos
may be diverting the R and S of rider studio (as the logo above the text)
like a wave becoming a skier track down a mountain, or a track becoming a wave
Style : aesthetic
can implies movement, dynamic, sensation, prestige ?
Working tracks :
surfer, wave, barrel, surfboards, splash ( like a radical maneuver on a surfboard spraying water in the air)
skier, mountains, snowflakes, tracks