We sell the highest quality diamonds locally and all over the world to jewelry stores, as well as individuals with an emphasis on engagement rings and investment diamonds. My father started working in the diamond industry as a young man in Israel and started our family owned and operated company. With skill and passion we hand select every diamond and strive for the same excellence in our finished jewelry, including custom made pieces. We do not have a retail storefront and do not advertise. Instead people are referred to us by our loyal customers and schedule an exclusive consultation in our office.
Target Audience: Men and women getting engaged (20's to 30's) but should not alienate our longtime older & wealthier clientele.
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We would like it to be luxurious, high end, decadent and sophisticated but not old fashioned and stuffy.
It needs to be something that can be used on various industry merchandise such as stamped on the inside of a ring and hot stamped on the inside lid of ring boxes. That being said, it needs to look good small as well as large which is difficult with such a long name. We attached a sketch of some ideas on how to have the full name on some items and just the letters on others. Harry Winston does a good job with that and I have attached their logo. I like that the 2 framed letters can be used alone or together with the name. I like the beveled edge frame around the 2 letters as well.
We have an old website, so please visit it to learn more about our company, but are currently working on a whole new site with a much more contemporary, clean, web 2.0 feel. Our current old site is http://www.rothschilddiamond.com.
Using the color eggplant purple can seem old fashioned but hopefully the logo and design of the website will counter that. It may just be used as an accent color throughout the site and some of our merchandise. Or maybe gray with purple undertones will look better. Open to any new ideas, keeping it classic and elegant with a crisp clean feel.
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