In our first stage logo attached, we tried to use a kind of street wear appropriate font which you are free to change. If not change, i would prefer if we roughen up the edges of it.
What i don't like about the existing logo is that it has too many curves in it. I want it all to be edgy and with rough angles not curves. Another thing is the jaguar/Leopard. I want it to be treated in a different way. I attached some of the ideas i liked, and the kind of jaguar/leopard i had in mind. But please feel free to elaborate and create to what you feel will go with the whole idea and concept.
the shape around the jaguar/leopard was supposed to stand for the ruff, that thing worn around the neck in an Elizabethan and Jacobean costume. However, to make it more edgy, we used angles, but by now i think no one can actually realize it's a ruff unless he/she was told so.
I am fine with removing it, modifying it, or even keeping it. I would like to see your own interpretation of it though in the logo.
so basically to sum it up, the idea is there, i just want your interpretation for the edgy treatment on the logo
And for the colors, i leave it open to you. That is the only thing we didn't decide on.
I want it to scream luxury street wear boutique, and not jewelry line like i believe it does now :/
any other queries are most welcomed on our email: email@example.com
this issue is time sensitive, so the sooner the better.