The logo needs a fish like character who has the right balance between a smirk that says “bring it on” and humor. If it gets too competitive or scary,it leaves the fun out of the equation for people.
The color(s) should be bright and the logo reasonably simple.
It must work in B&W and a variety of sizes and still hold up.
The logo should have a tag line associated or be able to have it designed in. Those lines may vary depending on where we use the logo but it is important to help people make the leap from the name Jawfish to competition gaming. However, the tag line should be easily separated from the logo and Jawfish text -- there will be many instances where the tag line won't be used.
Leading candidates for taglines so far:
-School the competition
-Real Time tournaments
-Head to Head competition 24/7
-kick ass and play games
-Games you love, Competition you Crave
-No Points for Second
-Chew em up and Spit em Out
The font for the name JAWFISH in the example attached is just an example and needs refinement.
The word Jawfish needs to be irreverent and cool to match the attitude of whatever character we create.
The words we use to describe the brand:
don't take ourselves too seriously