We are starting up a curated retailtainment experience where shoppers can discover and purchase a range of Sacramento’s most sought-after consumer products, learn about the entrepreneurs who created them and celebrate the region’s entrepreneurial spirit.
We encourage, advance and showcase exceptional regional entrepreneurs, innovators and creative thinkers.
Online and in a brick-and-mortar store, we sell locally developed products that have appeal far outside California. We tell the stories of the entrepreneurs and their ingenuity in words, video and photographs.
We activate all our retail channels with maker meet-and-greets, spark thought with speakers, and encourage creativity with contests. To be clear, 90 percent of the products sold here are mass-produced -- men's and women's belts, tennis apparel, electronic accessories, men's headwear and much more -- that have found multimillion-dollar markets. The only artisanal items being sold here are perishable food products from some of the region's bakers, coffee roasters and restaurants.
Potential customers highly value these aspects of my concept:
--Having an expert who knows the regional market well enough to find its most sought-after products.
--Saving time by putting a variety of products in one place.
--Online ratings and reviews of products by other customers.
--Learning more about the entrepreneurs who make the products.
--Buying products that directly support the jobs of local people.