I want the logo to be friendly and inviting, but very professional at the same time. It's important to convey a sense of confidence and security.
I like the idea of creating a logo that incorporates the company initials (either 'S' or 'SC') in a creative way like the 'Duncan Bury' example. However, I'm also very open to a simple image, such as the 'Hutan' logo as long as it's clean and simple.
As I showed in the example logos, I like a logo that incorporates the company name. But it should also be simple enough to have the individual logo able to shrink down to the size of a 16x16 or 32x32 pixel tray icon as it will likely be used in the future for this purpose.
I want the logo to have some element of color to it. However, it also needs to be recognizable if printed in grey scale on a printer. This is because it will likely eventually be used in letterhead.
Please stay away from more 'industrial' and 'impersonal' designs. It's very important that the logo is welcoming and easy on the eyes.
I look forward to seeing the designs, and I will try to leave as much feedback as possible on all designs!
*EDIT* - Our consulting firm carries a professional level similar to an accounting or lawyers office. We're looking for something with that level of professionalism in mind.