I'm looking to build brand identity...think health, wellness, fitness, longevity, high quality of life, empowerment, motivation, graceful aging.
What is most important is my desire to coin the "second half" (of life) concept...therefore "second half" should be prominent. It should catch your eye above all else.
I prefer creative logos that focus on the name of the business as the logo rather than using human clip art or swooshy people. I am open to other creative icons.
Our slogan is "live fit in the second half of life!" Please include this in your design.
Our demographic is older adults 50+; the baby boomer generation and beyond.
I anticipate a logo that is bold, vibrant and very creative.
Thank you very much!