We are a service company who negotiates insurance on behalf of our customer with the intention to save our customer money on their bill.
Our customers are the everyday normal people who work a 9-5 and have insurance on their house, the concents in the house, their own health and their childrens health an so on.
Our company gathers many people and negotiates on their behalf as said earlier, but the importans is that without many people we can’t succed.
We want to be seen as a strong company.
We want to pass through the feeling you have when you see the existing insurance companys. All of them convey securety and safety and at the same time quality.
We live in Denmark and safety is number one priority for danish people. Our company has interest in switching people from their existing insurance company to another one if it gets cheaper for the costumer. In our country it is a touchy subject to change your insurance, please have that in mind.
The logo should be designed to the consumer (normal people)rather than the insurance company.
1. What age group are you trying to target/reach: 24 – 45/50 years. The age group in the low end is targeted to those who live on their own. From 24 years and up after we also expect that our target group is preforrebly a family of 4 with a house or apartment.
2. What do you want to communicate to your audience:
We want to comunicate that we are here to save them from paying to much and being tricked and cheated by the insurance companys. We want to convey that we are a danish company that works FOR the people, not for personal interest only (We do this service for free the first 2 years).
Danish people greatly apriciate safety, security and quallity so we must convey that.