The logo should reflect that Building science is part art, part science. We are a Consulting company for Green Buildings. Our clients will be architects, energy companies, real estate developers, small business owners and home owners. We provide analytical (technical and economical analysis) to help clients (1) save money on their energy bills, and (2) make the buildings environmentally-friendly and (3) healthy. Overall, these are generally called Green Buildings. We focus on the triple bottom line -- people, planet and profit -- in our work, that is our solutions are better for the environment but also economically conscious (make business sense) and good for people.
The name of our business is Energy Shrink. (It has a double meaning, (1) shrink the energy footprint of buildings and (2) Shrink as in psychiatrist, so like a Building Energy Doctor.)
We don't have a final tagline - This does 'not' need to be incorporated into the logo - but it's going to be something like 'Your partners on the path to green' (because consulting can be a vague field with many possible project types), "Using less, doing more" or simply 'green building consulting'.
-------------------- A Google search for logos of similar companies will show that they usually use an image of a light bulb or a leaf or swooshy circular waves, so I want to stay away from those (it's getting too common and potentially confusing with everyone else).
The logo does not *have to* be made of the letters E and S. It can be just a figure or icon representing the content/ nature of the business.
----------------------: just one or two strong colors - just black on white .. or with a touch of another color - red, orange, blue, green are okay. And I want it to look simple/ minimal, and classy. Many of our clients are conservative, so a classic (not historical, just timeless) look is better. It doesn't have to be green. In fact I would prefer not.
---------- the emotions the logo needs to evoke are: solid and dependable, scientific and precise, creative/innovative with a flair, and classy.
If possible, the logo also needs to convey "shrinking the energy consumption in buildings" somehow in a subtle way.