The Amazing Flameless Candle (http://www.flamelesscandles.com) makes and sells, as the name suggests, flameless candles. If you are not familiar with flameless candles, they are wax candles that come in all sorts of shapes, designs, scents and colors. They produce light and flicker, just like a flame, but they are battery-powered instead of being flammable and dangerous. They last longer than traditional candles, because they don't melt, and they offer a variety of technological features that make them a better alternative. The core audience is female aged 34-65.
The core brand is The Amazing Flameless Candle; we have attached the brand logo. This project is to develop a series of brand-synchronized, simple icons that would appear on the product packaging to indicate, at a glance, what sorts of technology a particular product carries. Not all of our products offer all of our technologies, so different icons would appear on different packages. Here are the product features that each need an icon:
- PerfectFlame: A flame-replicating feature that replaces the LED bulb visible in the wick-area with technology and material that mimics the look of a flame.
- ScentIt: An aroma feature that allows consumers to change a candle's scent easily by placing/replacing scent cartridges within the candle.
- Remote Ready: Means that a candle has on-board technology that allows the light intensity, flicker rate, on-off and timer functions to be controlled through a remote control that is sold separately.
Timer: Allows consumers to set when, each day, they would like their candles to illuminate automatically, and the duration for that daily illumination.