Garrison sells confidence and image enhancement for professional males through tailored clothing within a familiar environment in which they are made to feel comfortable and at home.
Lightweight, comfortable, sleek, rich, sharp, dapper, luxurious fabrics, durable, modern European style.
Garrison is the luxury bespoke clothier which custom tailors European-inspired, luxury suits for upwardly mobile professionals who choose our brand because it makes them feel confident, successful and sophisticated without the air of pretention.
4. Brand Character
Garrison is modern, sexy and sophisticated. He effortlessly stands out in a crowd because of the confidence and lust for life he exudes. A young Sean Connery or Daniel Craig or Tom Brady are celebrities who embody the character of the brand.
To crystallize further, Garrison represents the image of a sleek, aluminum clad BMW vs. the classical, wood grained Jaguar or Mercedes.
Garrison custom tailors modern luxury clothing for upwardly mobile business professionals who buy the brand as a symbol of achievement without the badge of arrogance.