We are a high end family shoe store that sells all manner of shoes and boots as well as athletic and outdoor apparel for the entire family. Our target audience is very broad due to the nature of our business being for all ages. However, we would like to target a younger demographic between the ages of 18-35.
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We would like our initials, "SI", to be the focal point of the logo for the purpose of branding different categories of our business without having to spell out "SHOE INN". Our name could be incorporated in the logo beneathe, beside, etc., but hoping for an "SI" based logo. However, if you have a great idea that doesn't follow this pattern feel free to exercise your creative liberties.
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