Forager Delicious tuvo su nuevo logotipos a través de un concurso de diseño:
Show off your empathy skills while creating the logo for our product "Running Flow"
Hecha un vistazo al concurso de Logotipos de Forager Delicious
Taste your Self
Our organization is called "Forager Delicious". We strive to make our customers more self-reliant by providing products and services that empower them to do more on their own all over the world. "Running Flow" is a software and our first product. It is dedicated to long distance runners. We define "long distance" beginning at 10k (10 km) and ending at the marathon distance (42.1 km). Those runners like to run continuously in their training sessions. Having to wait for anything is the worst for them. But especially in large cities you have less alternatives for planning your route due to a lot of obstacles to overcome ("car-crowded" streets to cross, intersection lights to wait at and smelly places to pass fast). This is "Running Flow"s ultimate selling point: The customer will feel in control and will experience the freedom of choosing much more diverse running courses than without our product. This is achieved by presenting and teaching them some simple rules on how to behave when they meet those obstacles listed above. We are targeting at runners who are Managers, Executives and CEOs in their job life. They are the once that appreciate control and freedom the most and are willing to pay a little extra to have this feeling during their running sessions. We declare our product as having fulfilled our customers needs once the customers stops using it, due to having internalized the simple rules. At that point she is feeling competent enough to make her own decisions.
Logo types to explore
Estilo de diseño
"Running Flow" is about keeping the runner in the "Flow" while she is crossing crowded roads and passing red intersection lights. Imagine the feeling of being in the "Flow". Whether it is designing, developing or running – it is a state of super humaness. And now imaging that you are interrupted suddenly from this state of mind. Maybe your cat is running over your keyboard or a colleague is asking you something or the intersection light turns red. Do you know the picture of runners jumping from left to right while waiting for the lights turning to green? What do you think how they feel? What do you think what people think about you while waiting sweating at the intersection lights? What do you think how it feels for them to get back into the "flow" after the green lights turned green finally? What do you think how they feel when thinking about the next intersection lights on their training course? And now imagine you'd have the knowledge and skills to pass those red lights without ever waiting for them to turn green again! How would you feel? How would you feel for all those waiting runners while passing them? How would you look forward to the next intersection lights at your course?
Todo comenzó con un brief de diseño.
Diseñadores de todo el mundo presentaron su magia del diseño.
entradas de diseño
Forager Delicious colaboró con diseñadores para refinar sus ideas
Califica los diseños
Y luego ... ¡seleccionaron un ganador!
En el camino, se encontraron con muchos diseñadores talentosos ...
Creemos que los concursos son una forma súper divertida de obtener diseño.
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