I am setting up a Services and Trades business starting in one location and then expanding nationally in Australia.
The services are mostly directed at the domestic market.
Services include carpet cleaning (and associated things like upholstery and blinds) domestic cleaning, end of lease cleaning, plumbing, electrical, handyman, lawn mowing etc.
It is to be a company with a unique business (salary) model where customer satisfaction is of the utmost importance.
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The target market in this case will be mostly women as they are, in the main, the decision makers when it comes to my services.
The design is to be simple and memorable and is more about brand recognition than trying to sell anything, much the same as the IBM logo.
The logo is to be one color - Navy Blue - on a Florescent Pink background.
It is intended that the company vehicles will be Florescent Pink with Navy Blue sign writing.
It is also intended that the logo will be produced on a Pink patch and sewn onto Navy Blue shirts on the opposite side to the name tag and therefore will need to be fashioned to be longer rather than square. I do not intend to have the logo elsewhere on the shirts or blouses.
Keep it Simple!
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