We enable adult content creators to create online stores to accept payments for online content (often erotic photos and videos).
Content creators often promote their pages in the Snapchat app - "SwiipeUp" refers to the “Swipe Up” action popularized by Instagram and Snapchat. For example, influencers will post content to their Story that has a link to their online store. When followers watch the Story, Snapchat/IG will show a “Swipe Up For More” indicator at the bottom of the app. Interested followers can then swipe up, which loads the creator’s webpage in-app, allowing followers to browse and purchase items from their store.
Since most users visit our site on mobile, our site aesthetic is designed to convey a clean sense of simplicity and ease of use.
Our brand personality is friendly and warm while being modern and professional. Most of our content creators are female and young. We want to avoid designs that are masculine, cold or impersonal.
We are looking for a design where the logo and the text (“SwiipeUp”) can be used together on a single line, or used separately. For example, on smaller mobile devices, we may choose to only show the logo, whereas desktop would show the logo and the text.
Additionally, we have merchandise that will show only the logo. The logo should be easy to recognize, simple but unique, and convey our brand aesthetic (feminine, cute, playful). We like the idea of potentially having a logo with a cute animal such as a cat or a bunny. We want to avoid animals that do not have a positive image. No pigs, monkeys, or dogs.
We have a specific color palette we use across our site which we feel embodies our brand image. The design should either use these colors, or use colors that are compatible.