We are a company that creates and looks for products in other countries to sell to big box retailers in Mexico such as Wal-mart, Home Depot, etc.
This brand is used for products that are sold in the Houseware department in lines like kitchen utencils and accesories, thermos, cookware, flatware, cutlery, etc.
The types of materials we work with are stainless steel, nylon, polypropylene, glass ware, chrome metal wire, bamboo, etc
The brand is directed to women in the lower and middle income segment of the mexican market.
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We have uploaded the logo we are using today in the Mexican market but we are searching for a new image so we can relaunch the brand and integrate new products and product lines to it. Our competition are big brands such as Ecko, Vasconia, Ilko, Te-fal, Faberware, Tramontina, etc. Our objective is to be different and innovative (stand out) from the brands that are already present in the market.
Its important to clarify we are looking for a design that would be not go out of fashion and would appeal to all age groups.
The brand design must communicate: quality, value for money, reliability, consistency and innovation.
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