The key values of the business are authenticity and the hand-made / hand-written qualities (of both the products and the final communication). I am most interested in the SIMPLE, ARTISTIC quality of the logo to convey these values.
I also want to ensure that it is not gender-specific or overtly romantic, the target audience is people sending cards to friends / family.
It's important that this logo be easily recognizable without any corresponding text (for use in icons, avatars, at lower resolutions).
I also plan to screen-print or letterpress my business cards, so the logo should be relatively simple and transfer well to that medium.
Colors are fine, but I want to ensure that the design is legible in a single color.
Any font used for the Slow Cards name should reflect the same hand-made feel of the logo, please.
Thoughts on potential pictoral mark / character:
- message in a bottle
- letterpress machine (hard to recognize...)
- snail (?)
I'd also like to avoid "cartoony" logos, and I'm less inclined to character logos.
Thanks for being creative!