I am an internet entrepreneur creating a website that provides VIP discounts and benefits for members in a number of different areas of business.
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My target audience are males and females from the ages of 18-25 years. The membership will be free, and the business model aims to create revenue from advertising later down the track once membership sign ups increase and the value for business partners is created.
The categories at this stage will include:
1.Nightlife (bars and clubs)
4.Retail (online and offline)
5.Lifestyle (health, sport, fitness)
The target audience will have either a membership card or a keyring to verify they are an AccessVIP member.
I’m looking for a logo that represents what AccessVIP is all about.
As the target audience is young of age, the logo needs to speak out to them and be something they can identify with. It needs to be something they are proud to be apart of. This is also the same for the participating business that become an AccessVIP partner. Partners of the website need to look at the website and think it has the look and feel of something that is going to gather attention – in turn bringing them value.
Colours: Nothing too pink / purple as we are targeting males and females.
Fonts: Nothing too flowery
So as it is important for members to identify with, it is equally important for businesses to want to advertise it within their own marketing plans.
An idea I had in mind was to experiment around with the theme of “Access”. They are accessing a free membership that provides benefits and discounts to a variety of different products and services that they generally use. Almost like “unlocking and gaining access”. (Please note: this is simply an idea I came up with, it does not mean you have to follow it.).
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