Our business is a community and marketplace, not unlike a Match.com for doctors and hospitals. It needs to have a clean, professional look (not too stuffy or sterile like most medical websites) and must be drop-dead easy for doctors to use - they are not generally tech-savvy.
Our competition are traditional brick and mortar staffing agencies. They all have a web presence - all very 2001-ish look and feel, at best. Our logo needs to convey that we know the space but that we are doing an old business in a very different way. We are bringing Seth Godin creativity, iphone/android design and innovation, and Mark Zuckerberg vision to this sleepy, beleaguered niche and we are going to rock it!
Some keywords help you on your goal - Quality, professional, easy, simple, robust, strong, fresh, health, doctor, unique.
- Lots of white space
- Color schemes - red and white, green and white (like Ning.com) but open to other color schemes as well.
- clean fonts - Arial, Tahoma, etc.