Hypercube: No preference on the typo (italics, capital letters, point, hyphen, etc.)
nb: In geometry, a hypercube (or tesseract) is an 4-dimensional cube (some representations here: https://en.wikipedia.org/wiki/Hypercube)
Brand values: Open, young and modern.
The idea of openness is central. The brand fulfill a transition from a frozen system to an innovative and liberating model.
Hypercube proposes to integrate smoothness, spontaneity and movement (the human dimension) into a rigid, standardized, boring and limiting environment (the cube).
Logo design: I imagine a flat pictogram, probably minimalist - but am open to other proposals.
The main inspiration should probably be the figure of the hypercube (https://www.quora.com/What-is-the-h…e-creation) - but I am once again open to more conceptual biases.
The main challenge is probably to move away from the rigor of the initial concept (the hypercube) to propose a version / alternative that expresses this idea of human dimension, roundness and comfort.
Colors: I was picturing something black associated with a yellow element. Once again, I’m ok with surprises…