Sociedade do Cacau translates as "cocoa society".
It produces gourmet chocolates for people and companies.
The people can be part of the chocolate club and receive chocolate at home once a month or periodically chosen by them. The subscription for the society will be sold by internet, then a person can become a member by paying a monthly rate. If someone likes chocolate but is not interested in becoming a member, it is possible to appreciate the society by registering to receive newsletters and special offers - similar to the Twitter concept of following the brand.
Tipos de logo a explorar
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Our chocolates are made with belgian chocolate and sofisticated ingredients for people that loves chocolate and would like to receive chocolates at home and be part of a cocoa society, which is cool! We will print the logo on the boxes, labels, website. The logo will be printed at that chocolates as well and we need a space for a tag line.
As an inspiration, we thought about starling birds history, and we believe that this character can be the icon we are looking for as a mascot.
We plan to use the murmuration phenomenon (flock of starlings) in our positioning strategy. Learn about starlings at http://en.wikipedia.org/wiki/Starling and at http://www.youtube.com/watch?v=8vhE8ScWe7w
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