The name Sol & Mer means Sun and Sea in French. This brand should represent luxury at a value--the logo design and artwork will appear on garment hang tags, sew-in labels, and promotional literature, so it should be colorful, pretty, but sophisticated. These garments hang in major department stores like Macy's, Nordstrom, Lord & Taylor. Target consumers are 18 - 55.
The garments are mostly printed chiffon in beautiful florals, stripes, abstract patterns and tropical prints. All include some form of shiny embellishment or crochet/embroidery enhancement.
I am looking for something fresh and different--to set this brand apart from other beach brands. The design should include the name Sol & Mer and some vibrant, gorgeous artwork--this can be a colorwash in the background, or imagery like florals, botanicals, images related to sunshine, sparkle, etc. I am open to all interpretations, but definitely the artwork and font should capture a romantic, whimsical attitude of paradise seaside lifestyle. The goal with this collection is versatility--these tunics and kaftans can be worn on the beach of course, but also over leggings or jeans for a casual day shopping downtown, or over leggings and glam heels for a night out on the town! So please stay away from imagery that is too beach-y--shells, starfish, etc are too literal. I have attached one watercolor of a shell that is so abstracted that, blown up and shown in only 1 section, could make a beautiful backdrop for a logo and would not scream "beach." Please be imaginative and most importantly, make it beautiful without being too girlie (logo that is too ornate and flowery will read like lingerie--which is not the look we are going for).