Soldier Supplements designs and manufactures health supplements tailored to the unique needs of war fighters, in barracks and field environments. Soldier Supplements is 100% owned and operated by former Australian Army Soldiers, in Australia.
Soldiers are required to maintain extremely high levels of fitness, often a regular diet is insufficient to allow soldier to operate at peak performance, especially aggravated in field environments where quality nutrition isn't available.
Target audience, Australian Army, Navy and Airforce personnel. Subsequent leveraging off successful market introduction into bootcamp and Tough Mudder style sport events.
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Los diseñadores eligen
Otros requisitos relativos al color
I'd like to explore the following colors:
Light neutrals: Purity, balance and sophistication.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Let designers make suggestions:
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
Critical. Logo must present equally well with white, black and textured silver backgrounds.
Critical. Must not detract from the professional appearance of the brand’s maturity, ie skulls, daggers, etc
Critical. Logo must be stylised to imply a relationship with a military/para-military/LE industry
Desirable. Must allow adoption of the logo into subsequent, subordinate products. For example in firearms, LWRC company logo subordinated into R.E.P.R logo, 6.8 etc etc. Please look this up.
Desirable. Logo enables mixed matt and gloss black printing on product labels, packaging and clothing.
Guidance. Avoid use of common fonts esp Terminator and Stencil
Guidance. Avoid clichéd artistic elements, or cartoon elements
Guidance. Observe brands, logos and stylisation of businesses involved in US military products, MAGPUL, Silencer Co, Half Face Blades, Surefire, CryePrecision etc etc
Guidance. If the logo is to feature camouflage or firearms elements both should be of Australian origin, search: F88/EF88 for rifles, and Australian Multicam Pattern for uniforms. Be careful of exact replication both products are considered IP. Both are acceptable where the artist sees fit.
Guidance. Adoption of animal based avatars, ie kangaroo/dingo/elk etc or other iconography may occur where the artist sees fit, though is not a requirement.
Guidance. Emphasise the ‘soldier’ aspect of the business name.
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