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The current branding was designed to promote our product in our local district. We are starting to distribute nationally and creating an online presence so we are looking to revamp our design to capture a larger audience.
Our target demographic are often more affluent and mature. We put a lot of time and effort into producing an exceptional quality product and want that conveyed in our branding.
The logo needs to work well as a label in all sizes and forms, print, web and signs.
Note: I've downsized the brief to allow you to be more creative and inventive... I'd like to see anything you think will make people want to take our product off the shelves instead of the other brands either side of it.
Please also read the comments on the main page for guidance or direction of what we are seeking...
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