Improved baby products, think Skip Hop brand initially (target the stay at home mom). I would also like the feel versatile enough to be a brand recognised for the household husband (i.e. the BBQ'in dad).
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I like the use of white space in some of the designs. simple colour changes to deliver depth. slightly minimalistic feel
image to convey words. simple yet sophisticated design communication.
I like the mathematical geometry to the design - feels solid and precise - although maybe not soft enough for the target audience?
Contemporary design, simple and elegant - perhaps a little too sophisticated (except the burger co. logo)
like the use of white space to deliver the message. Sons of Brian is not a very descriptive brand so it very has to work hard to convey the message. Skip Hop is a parenting brand and I love their slogan - 'Must-Haves, Made Better'. I think Sons of Brian needs to convey a feeling of "enjoying the everyday tasks of life because you are doing it with your family"
I am not tied to this design but just a little background on it...after toying around, I realised I am no designer.
The logo represents my family - my wife protecting my two boys. 'Sons of Brian' is a link to my father's name O'Brien which traces back to the 10th century name Brian Boru. I would like some of this sentiment incorporated into the design. It really is a link to family and that each generation is a twist on the legacy of the previous generation's experiences. We do what we do because we were influenced by our family (in some way). This brand aims to speak to every parent that remembers that look on their child's face as they discovered something new.
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