TYPEFACE - We like Gotham, Proxima Nova and Avenir, but that is just general direction. Here are others: http://imjustcreative.com/alternati…010/07/01/
CONTENT - "Chamber of Commerce" is almost as important as "Davis"... so don't hide it in tiny font under a huge "Davis". Try stacking "Chamber of" on the 2nd line and "Commerce" on the 3rd line... or some other clever positioning. Do NOT use "DCC" as that is the common abbreviation for another local organization.
MESSAGE / TAGLINE - With some uses of the logo, we will include either... try including them in iterations of your design.:
"Cultivating Local Prosperity"
DESIRED BRANDING ATTRIBUTES (obviously you won't be able to capture them all):
Sophisticated yet accessible
Sustainable (economy, environment, social)
High quality public education
ICONOGRAPHY - A unique icon that shows momentum and some of the above stated "Desired Branding Attributes" would be great!! For more inspiration look at the documents attached below to see what we're proud of as a community. Please, do NOT use bicycles or water towers as the major element. We are the Bicycle Capitol of the World, but for the business community that is but one of many attributes that makes Davis a great place to live, work and play.
We'll want to use the final design in a variety of different ways... horizontal block (for a banner), in a square shaped space (it doesn't need to be a square, could be circular!). Should be good for print, electronic, t-shirts/buttons/hats. Should have a gray scale version.