Industry: Wooden home décor/display stands. Our initial items we will be selling are rustic, wooden stands with an industrial steel rod center, but we will be branching off to other categories such as apparel, mugs, journal, etc. (Materials we currently use are wood and metal.)
Brand: We are sisters—the 2 of us are behind this business. We are going for a message/deeper purpose behind our business. We want it to represent forging in life and in the creation of our designs, and also being a vessel—we forge as we create our designs, but we also forge through life as individuals. The vessel is our end product, but we are also vessels in life.
The name is a blend of action and the end result. Forge = growth, development, refinement, the process, etc. Vessel = design, item, each person’s life, etc. We need both in the process, and they both need each other. It’s about our products but also a deeper message about us as individuals and our process of creating. Purpose. Lean into the process and the beauty of it all. Trying to inspire action in our branding.