Life Boosts is an initiative to end homelessness. The people of Los Angeles are the target audience.
To create a dynamic, compelling logo that embodies the DARKNESS of homelessness and the DIGNITY that comes from nurturing, loving and support.
EXAMPLE OF IMPACT LEVEL REQUIRED.
The Nazi Swastika is quite literally the most thought-provoking, gut wrenching, emotion-stirring, soul-inflaming logo on earth.
Embodying the extreme antithesis of what that vile swastika symbol suggests, the Life Boosts/END HOMELESS logo must be no-less gripping.
ESSENCE OF THE LOGO.
To ignite the zeitgeist. The LB/EH logo/illustration must present human frailty and human might!
NO MEANINGLESS SYMBOLS.
IMAGERY TO CONSIDER.
A strong, certain hand reaching down to grab hold of a homeless person's frail hand at least conveys the core construct.
The human heart... gestures, features, attributes from darkness to light, evil to good, NEED to PROVISION, human to human
Abstract symbolism is fine as long as "everyone" knows what it means immediately.
End Homelessness should be dark - perhaps with a luminescent shard of color cut in. Steel gray , midnight blue, burgundy
Life Boosts should be uplifting, energizing color(s). Sky blue, forest green, rose, gold.
The palette is yours to create.
I don't need proper - I need devastating. I need people to be both repulsed by the condition (homelessness), and simultaneously energized and prompted to become part of the solution (Life Boosts).
DISCLAIMER. I SELECTED COMMUNITY & NON-PROFIT AS DEFAULT. Life Boosts are for PROFIT and GAIN.
MY GRATITUDE AND THANKS.
Thank you for your willingness to enter this contest which is very important to me.
I am grateful for all of your help by participating in and also promoting this contest as you see fit.
I am hopeful for a masterpiece.
I wish each of you joy and good health.