We are targeting upwardly mobile minority (black & latino *& asian) consumers primarily between the age of 22 - 45. Our target consumer is a tastemaker with a wide range of tastes and interests and professional experiences. They are college educated with disposable income to spend online both on experiences and on quality consumer goods.
Our target audience enjoys trying new things but enjoys having fun with new people in a wide variety of ways.
They value exclusivity, prestige, cultural experiences, friendship, philanthropy, professional networking, social experiences, travel, constant self-improvement and meeting new people with whom they can share experiences.
We are ultimately trying to build a lifestyle brand for this demographic using these curated social experiences as a gateway to build trust and to establish who we are. We then want to expand to different e-commerce verticals like travel, fashion, professional networking, beauty and style, etc.
Our tagline is: Feed Your Social Life.
We do host social meals, but we also do many other types of events so Food is not the focus.
We call our users: Soulcialites
Here is a video that explains our business and gives the feel: