SpineDoctor.com aims to be the definitive and exhaustive online resource for individuals who suffer from chronic pain. It will provide hundreds of articles on pain conditions and pain treatments, all written by top pain management doctors. The articles will be complemented with videos and medical illustrations. Additionally, the website provides a directory of doctors to help visitors connect with pain management specialists who can help. SpineDoctor.com competes directly against http://www.spine-health.com and http://www.spineuniverse.com. SpineDoctor.com is unique because it focuses strictly on non-invasive (non-surgical) pain management treatments.
Cuéntanos a qué tipo de público quieres llegar
The target audience is individuals who suffer from chronic pain. Individuals will be referred to SpineDoctor.com primarily through search engines. Specific Targets Age: 40 - 60 years old Sex: 65% female Location: SpineDoctor.com should appeal to all users within the United States, with a particular emphasis on users from Arizona, Nevada, Texas and California. Income: > $40,000 USD / year (especially those with private health insurance) Education: targeting users with at least some college education (those most likely to education themselves on new topics using the internet) Lifestyle and behavior: Suffering from chronic pain drastically affects individual's lives. Many individuals who suffer from chronic pain also experience depression, exhaustion, and feelings of hopelessness or anger. Pain makes it difficult to be active or outside. (The logo, then, should convey first: authority, then: hope, youthfulness, and activity.)
Top Three Things to Communicate through our Design (in this order):