To engage this wide market, we need something that is fun, collaborative, and not too "cool". Something basic but unique.
The company is called FETTEL.
It's a play on the word "fettle", which means to be in proper mental and physical form.
We believe that the "TT" is what the logo should be centered around. Initial drafts used the two t's connected, to resemble people working together, like team sports or a personal trainer. We've placed two dots on the top of the t's to make it resemble people more, but also because they can be made into sport balls or vegtables when doing specific ads. I've attached a rough idea, but please feel free to go outside the box if you have a great idea, we're not tied to the original thought! PLEASE improve on what we have.
We need a design that uses the entire "fettel" name, but that a small logo of the "tt" can be separated out to make an app-style logo.
Initially we had thought that the colour would be Yellow/Green/White, but are open to others.
I'll be available for regular feedback and to answer any questions. Please ask here or contact me at email@example.com.
THANK YOU so much, even for reading this and thinking about helping out. We do not have a lead designer, and are open to possibly working with the designers who submit designs to work on other areas of the website and/or marketing.