We selected our logo based on multiple different logos that were submitted. We wanted to emphasize the fact that we had TURF fields which made our facility unique. However, we have received a lot of confusion from parents, coaches and visitors thinking that we sell or manufacture turf, as if we were a turf company and NOT a sports complex. Our sports complex is already nationally recognized and we need a logo deserving of it.
A lot of sport organizations identify their brand using a shield or crest and we would like to do the same. I have shared our current logo and some of our branding. We are planning a sign. The proof is attached. The color codes are: Green is #96c93d and blue is #o52B48.
We sort of had a miscommunication with our architect as we designed the blue in our original logo based on what we thought the roof of our buildings would look like. As you can see the roofs of the buildings are not a navy color, but rather a lighter blue. As a corrective solution, I'd like to incorporate 2 shades of blue along with the lime green. Using a contract of light and dark blue as shown in the City of Palms classic example I think is a good solution.
I want to maintain the "DE" in the original logo in the same font (adding some shading to it to bolden), but turn it from horizontal to vertical inside of a shield. We have already purchased some assets with the original branding so I want to use this logo as a complementary/secondary logo to what we currently have for merchandising and branding purposes.
I have attached some shield samples from other sports complexes and companies. Notice the shields are different shapes and styles (I even included a hexagon shape as that looked cool too). We have a lot of different angles on the designs of our buildings which could be inspiration. I want to highlight "DE" (for Delaware) and de-emphasize the words "Turf Sports Complex". Perhaps putting "Turf Sports Complex" in a banner like the city of palms example. We do have black poles as back stops behind each field so black can be incorporated as well. We have grey stone buildings so feel free to incorporate a little grey.
Main colors: lime green, blue, darker blue, black, grey/silver.
Text: DE (emphasized)
Text: Turf Sports Complex (de-emphasized) - very masculine, sporty text.
Symbol - if you can include a soccer ball, lacrosse stick and field hockey stick in an emblem or symbol that would be preferred.