Stabekk Smash is an elite tennis Club in Oslo, Norway- officially named Stabekk Tennis Club - one of 12 elite clubs in Norway. This logo will be the first, making the basis for developing a logo program for all the 12 clubs - and the overall Elite Division.
Most players are boys and girsl 8-20. But we also have an audience in the sponsor market - so it need to be professional. There is no particular link to local values at Stabekk that needs to be considered. This could be a genereic logo like Stabekk Stallion, or Asker Smash.
The main goal with the logo program is to create pride and team feeling on the local level and elite level belonging on the Division level (something to aspire for).
This is the local tennis version of the NBA; NHL; NFL - creating pride and merchandising opportunities.
We'll be marketing mainly online and on merchandise, clothes (T-skirts, caps, training suits, bags), and some printed paper material.