Sports Logo Needs Work -- Are You Game?

Brainwave Sports

We are launching a web site that will help sports fans to "get smart" about the games they love.

Unlike typical sports journalists, the founders of our web site are mathematicians and engineers. In short, we are "math nerds" that love sports, and our goal is to provide advanced data analysis of games like American football, basketball, and baseball. We will analyze sports data and statistics to figure out which players are the best and which teams are going to win.

In general, we are targeting educated people who like sports:

- Primarily male, but our female user base is not insignificant
- 18-50 years old
- Educated/college degree
- Interested in the statistical side of sports

Most sports sites typically present a very simple, male-dominated, "macho" image; it's all about sports and beer and girls. That is NOT the image we want to project.

At the same time, we do not want to present ourselves as too serious. At the end of the day, our target audience is sports fans, not math professors, so if we make our brand look too serious or "nerdy", it will scare away lots of potential users. Sports, after all, is all about entertainment.

The best logo design will apply a style that presents the right mix of sophistication (without being too serious) and fun (without being cartoonish).

We would like to have a logo that primarily conveys that we are a sports site, and secondarily conveys that we are smart.

Ideally, it will also convey that a lot of what we do involves sports statistics and data analysis.

It would be especially great to have a "general" logo that we could use for purposes like business cards, t-shirts, etc., plus "sport-specific" versions of the logo. So if you are on the American Football section of our web site, the logo design could be minorly changed to use more American Football imagery.

We like our tagline (We're Smart About Sports) and want it included the design.

File formats we require:
- Print file format - .ai (CMYK)
- Web file format - .jpg and layered .psd (RGB)

We will gladly consider any one who does impressive work on this project for future projects. We have a lot more design work to do!