We are looking for a logo "update" and refresh to be relevant for modern usages rather than a complete re-design of our logo.
Current limitation- The limitation with our current logo is that it doesn't work well on a light background and is hard to recognise when printed on its current background
This makes the logo difficult to use on outdoor signage, glossy print even on websites (such as Facebook & twitter tiles). You can't make out SPORTSMART from a distance or glancing at the logo quickly)- I want the new logo to STANDOUT! With usage on websites and the internet being increasingly important- we need the logo to jump at the user.
Logo usage- traditional retail store signage (outdoor & internal), staff uniforms, newspaper advertisements, televsion, outdoor advertising (stadium/sports grounds) website (including branded Facebook, twitter, instagram accounts), and other corporate usage (letterheads
Logo Colour- our current colours are Black, Yellow, White and Cyan (although we have used Green/Emerald in the past as well- 12+ years ago). I would prefer to stick with similiar colours if possible.
Background colours- like to use Yellow as a branded background colour- it works well as differentiating colour and has been traditionally used by our business. I would also like the logo to work on white and black backgrounds.
One colour outline- We use our logos on apparel (staff uniforms, promotional, advertising logo on sports teams uniforms) so I would like for the logo to be able to work as a one colour outline so the printed logo works on apparel as well.
Our website is http://www.sportsmart.com.au and you can see various logo usages from links from there.
Any other questions please don't hesitate to ask