We are a retailer of high end lifestyle goods. We have roots in the now ski / snowboard business, but we have evolved into more of a fashion business with a strong skiwear / outerwear component. We sell a lot of high end european skiwear and fashion. We are NOT a sporting goods store. We need a logo that is simple, modern, hip, and aspirational. The target audience is people men and women 18-50 that have good style and taste. We want people to fell cool with our shopping bag in their hand. That all starts with the logo. We love the fact that we have "St. Bernard in our name" We think that the dog should be a big asset, but we haven't got the illustration right yet. We use the logo in a lot of different applications, so the fewer colors, the better. We are going towards Navy and Red as the colors, but we aren't married to it.
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We're open to almost anything. We want to take the emphasis off of sports but still include it. We'd love to have a 1-color version of the logo if possible, so that we can do a great 1-color sticker. Check out our website to get a better idea of what we have going on http://www.stbernardsports.com/
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