We are looking for a new brand as we try to stand out from the crowd in a city full of competitors. We are seeking professional cool. We deal with large multi million dollar companies so we need to maintain our level of professionalism with our new brand; we also need to attract the top talent in terms of candidates that register with our company. We want to appeal to the masses in a way that shows that we are changing the industry and stepping out from the norm.
Our target audience:
-Multi Million Dollar Companies
-Walk by traffic
-Drive by traffic
Our Name does not specify what we do as a staffing and recruitment company. The tagline can include staffing and recruitment or this can be built into the logo or design.
We are open to the following:
Friday (as a company name)
Friday Professional Group (Full legal name without inc.)
Friday Professional Group Inc. (Full legal name)
FPG (abbreviated legal name)
In terms of colors...we are located in the heart of downtown on a very busy corner. We want this LOGO to represent what we do and who we are...so it has to be eye catching.
We are asking for Professional Cool.
This brand needs to be highly recognizable in a city with lots of competition.