We would like our new logo to represent our Stand Up Paddle Association as a "strong, collective voice/resource" for an adolescent (less than 10 years old), but very progressive water sport Industry bringing together all elements that help sustain the sport and help it grow (manufacturers, suppliers, retailers, industry media, enthusiasts, etc.) We would like to especially highlight unity, collaboration and strength.
Other message tones we would like the logo to represent include: inclusiveness, education, support, growth, best practices, forward thinking, big picture, industry resource, positive relationships, sustainable, leadership, vitality and unified action.
Ideally, we would like the letters "SUP" to stand out, but not overshadow everything else. We want to avoid the logo looking too busy. Clean/simple is preferred. The sample logo in our brief called "CARRIERfilms" is very appealing to us in terms of SUP and IA having different fonts (thick and narrow)
We would like this new logo to have an outdoor recreation feel (especially water sport, but not "surf" as we also need to represent inland waterways such as lakes/rivers. The logo needs to show that we are ALL WATER inclusive.) Please avoid using a Wave as it is very similar to other organizations we work with. Also, please avoid using a stand up paddleboard image. We want to stay away from the logo looking like a surfboard or kayak, it also tends to be overused. Incorporating a Paddle somewhere is desirable (see existing logo to get idea of a SUP paddle shape.)
Our hope is to create a logo that is a stronger image than what we are currently using (see attached.) Like it to "pop", but in a tackful way (avoid colors that are too muted please.) Must show well both in color and black/white. Something people will want to wear and proudly feature.
Our website: http://www.supindustry.org
Thank you for all your time and talents! We look forward to working with you all!