All Star sells reconditioned/recycled OEM and new Aftermarket auto lights (headlights, taillights and front lamps) to body shops and dealers, mostly for insurance jobs. Our target audience are blue collar parts managers and technicians working on the vehicles for repair.
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We are looking for a clean and fun design as well as an icon that, when people see only the icon, they associate it to All Star (like the Nike swoosh, any car symbol, etc.). We want something that feels young and hip as we are a company filled with young . I have attached our current logo which includes a car. It is widely used in our industry so we're hoping to go a different direction. We don't know what's possible (the owner mentioned a car shining it's lights into a star but we were also thinking just a star or a pointed shape symbol) but we want to keep it simple for our target audience. This has to be printed small (on pens, magnets, hats, shirts, etc.) so we want something people will be proud to show off and also think it's really cool. We're getting in to other auto parts in the near future so we want to just use "All Star" for the text in the logo now.
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