1) The company's whole name is FidGen Wealth Advisory Solutions. You may use the whole name, or FidGen, only.
2) FidGen is short for Fidelis Gens, a Latin expression, which means trustworthy people. Our business is based on TRUST and LONGEVITY - we want our clients for the long run. Also, as services oriented company, we want to give the perception that our people are FRIENDLY and CREATIVE. These are the main ideas we would like to come across with the logo.
3) The logo shall be simple -- not simplistic - and have a sharp clean cut look, with strong lines and letters.
4) We have no preference as regards the logo type. Feel free to be creative.
5) Colors shall be used for embellishment purposes, i.e. the logo must look good when printed in black. We do not have a preference as to the colors. Please do NOT use green.
6) The logo shall be scalable and aesthetically pleasing in both small and large sizes, in a variety of mediums.
7) Please send us the logo in as many file formats as possible.