I am an entrepreneur that has been in commercial real estate the past 7 years and am now starting my own development and brokerage company. I have focused on retail properties in Texas and have a growing client roster from all over the state and Mexico. The personality of our company is one of high character, aggressiveness, strong ethics, and diversity.
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My target audience are real estate professionals and business owners from Texas and Mexico. This group of people loves to travel, learn other cultures, and get things done.
I chose the name Armada for several reasons. The first being that it is a word that is easily understood in both the English and Spanish language. More importantly, the word connotes images of bilingual/bi-cultural, aggressiveness, and of exploring new territory. Most people will think of the Spanish Armada and of its importance in world history as a strong force that helped grow the Spanish influence throughout the world. In my line of work you can metaphorically say that each negotiation and each purchase is a new "conquest." Commercial real estate tends to be a very cut-throat tough business and I think Armada does a pretty good job of relaying this message. I would like to see Spanish colors - perhaps blue, crimson (wine-red), and white. I think it would be neat to have the silhouette of a sail or of a Spanish boat with the words "Armada Commercial Real Estate" on top. The word "Armada" can be in a bigger font and the words "Commercial Real Estate" can be directly below. I have attached a couple of drafts of something I had in mind. Pardon my "Paintbrush" skills.
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