--- The brief has been updated so read again to check out the new details ---
WHAT A SAGRA IS ABOUT
A "sagra" is a very crowded yearly local country fair that you can find in many Italian villages. Each sagra is related to a particular ingredient or food specialty that is cooked for tourists at cheap prices by the local people in many different ways, according to the traditional recipes.
Each village can organize one or more sagra along the year so they're the most long-awaited events there.
They usually take place at lunch or dinner in the streets or in the main plaza of the village and they can be accompanied by other events like live concerts, street markets, etc.
The atmosphere is 100% informal: it's "joyfully chaotical" when you arrive and happily choose what to eat while you queue up, and very jovial once you join that merry tableful of tourists and eat. As they're informal events, ceremonial is excluded: you will only find paper plates and cups, you can speak, laugh and sing loud while you eat or drink, and if you'll help yourself with bread to gather the latest drops of sauce in the dish you won't be considered rude ;-) The gluttony of the specialties is worth the long waiting in queue.
VALUES: economical, playful, loud, very very greedy!
People loving sagre are greedy and joyful, and love genuineness.
- it has to communicate the greediness of sagres
- it can contain the slogan "condividi la golosità" which means "share the greediness"
- should have a "2.0 style" because the project will have a "social" side
- use serif or fancy fonts
- we like these colours: orange, yellow, light green, red, brown (they recall summer sunsets or autumn leaves, so choose one or mix them).
- add food and ingredients in a way that can make you think about the countryside, traditional home-cooking, etc...
- search for "sagre" on Google images... sometimes pictures worth a thousand words :-)
- don't use empty dishes, forks and knives: looking at the contributions we've received so far, they are not able to communicate the greedyness of sagre;
- the logo doesn't have to be “too Italian”, so don't use just black, white and the colours of the Italian flag. The logo can contain a small graphic element that refers to Italy but just as a very small addon compared to the mail logotitle.
- don't use sans-serif fonts;
- don't give it a too aseptic or classy look: take a look at the values indicators in the brief.